A bro pops up shouting about some shiny new tactic he used to make $100M in 0.5 seconds.
Then tells us we need to stop moaning and making excuses for why we aren’t as rich and powerful as he is.
“You’d put the work in if you wanted it bad enough.”
“You’re a loser because you want to be a loser.”
“I’ll show you how to be a winner if only you stop being a little b1tch.”
“Do what I say and soon you’ll be just like me.”
He tells us this is “tough love” – the only way we’ll become just like him.
But in reality, it’s an excuse to say mean things so he can feel better about himself.
AND KEEPS ANYONE FROM ASKING DIFFICULT QUESTIONS ABOUT HIS SHINY TACTIC.
He builds his “business” on the back of this.
That’s because the “tough love” approach is really good at building credibility in the beginning – it signals that he MUST be an expert because only experts have the balls to be that mean.
But as reasonable human beings with independent thought, we’re still not completely convinced.
After all, the guy is a d1ck.
But that’s because he hasn’t finished laying his trap for us yet…
You see, there’s a small number of people bullying really does a number on.
When they hear a bro guru talking like this, the validity of what he’s saying doesn’t really matter…
It’s the “confidence” and “authority” the bro has that’s doing the work to convince them he’s legit.
They don’t question him like we do.
He goes on about his morning routine and 50 trillion dollar months, and instantly they swoon for his “manliness”.
They believe EVERYTHING he says.
They become the bro guru’s compliant drones.
Ready to go into BATTLE for him.
(These are the same people who fall for the red pill cr@p “alphas” yell about online. )
This is important: It’s because of them the bro guru now has support.
He has a very loud following.
His trap for the rest of us is lain.
Once again, we hear about all the “success” he’s having.
From the outside, we’re still kinda confused.
Everything he was saying before seemed flimsy so we ignored it.
But now he has worshippers. EVERYONE IS TALKING ABOUT HIM.
So, we get curious. We check him out again.
We listen to all the podcasts he’s doing the rounds on.
We QUESTION our previous judgment towards him… maybe we were WRONG?
We join his group, and even buy his program to see what all the fuss is about.
Before we know it… we’re in his world.
WE’RE SURROUNDED BY HIS PROPAGANDA.
And his drones keep his propaganda machine fed.
He’s got our attention.
He’s got our time.
He’s got our money.
He’s got us hook, line, and sinker.