Some marketers are just more overt about it than others.
When you tell the world who you are and what you stand for…
You’re also signalling who you AREN’T and what you DON’T stand for.
If you’re worried about sharing your opinion out loud, don’t. A-holes share their wacky opinions all the time and the world loves them for it.
How will the good guys know you’re one of them if you keep quiet and neutral all the time?
Go ruffle some feathers.