by admin | Jan 17, 2025 | Uncategorized
Some marketers are just more overt about it than others. When you tell the world who you are and what you stand for… You’re also signalling who you AREN’T and what you DON’T stand for. If you’re worried about sharing your opinion out loud, don’t. A-holes share their...
by admin | Jan 16, 2025 | Uncategorized
Customers are moving away from traditional gurus and moving towards open communities. That doesn’t mean you can’t be a guru – you’ve just got to go about it in a community-minded way. It means connecting with the people you’re serving instead of preaching at them....
by admin | Jan 15, 2025 | Dangerous Marketing
This is WHY we fall for their cr@p… A bro pops up shouting about some shiny new tactic he used to make $100M in 0.5 seconds. Then tells us we need to stop moaning and making excuses for why we aren’t as rich and powerful as he is. “You’d put the work in if you...
by admin | Jan 14, 2025 | Dangerous Marketing
It’s simple. Send one email to make your audience hate themselves. Dig in really deep. INSULT them if you can. Try to really humiliate them. Overweight? In debt? Single? Poke at that insecurity and all the deepest, darkest thoughts they have around it until you’ve got...
